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Google Cloud reached $33.1 billion in revenue in 2023, gaining ground in the “Cloud Wars” with Amazon and Microsoft. Discover insights into the types of businesses deploying GCP, the rate of adoption, how much businesses are spending, and more in our latest report.
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Businesses rely heavily on internal metrics to drive decisions. However, external data that provides competitive intelligence is becoming an equally critical input for delivering better-positioned
What is competitive marketing intelligence? Competitive intelligence has long been used by sales and marketing teams to build the ‘big picture’ of competitors’ offerings, customer
So you’ve got your list of target accounts. Now what? Tiering your list of dream accounts allows you to prioritize your audience based on the
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